Image Compression Matters More Than You Think

Vordik Team

Tired of pages that take forever to load? Us too.

When designing a site, a quality UX design company knows image compression for your graphics needs to be considered carefully. Image compression is just what it sounds like: reducing the file size of images so fewer bytes are needed for data storage, but the images still retain their full richness and vibrancy.

Why is it important to compress an image?

Compressed images load faster on your site, make it easier to navigate and are more responsive for mobile and tablet conversion. As a digital strategy company, here’s our take on compressing your images is a crucial step for site design:

The web is getting heavier, at the expense of speed

Statistics show that the average page weight on an internet site increased by 151% between 2010 and 2013 and is only growing. Images and graphics are by far the heaviest aspects of a page, taking up far more bandwith space than text alone. Images that aren’t compressed or aren’t in the correct file format take up even more space. The problem? Internet connections – though quicker than ever – aren’t seeing the same increase as page weight. This is why some pages just seem to take forever to load and if your images aren’t optimized, well, you’re part of the problem. The good news? Image compression is a simple detail that can really give your digital presence an edge, which brings us to our next point.

The faster the site, the higher the conversion rate

If this isn’t enough to convince you that image compression matters, we don’t know what will. Why does this work? Image compression drives the speed of your site, so when done effectively, it makes your site more efficient to navigate. If your users find your site seamless and intuitive, they’re far more likely to keep engaging with it, and ultimately, converting. As a UX design company, we believe that a site that gives users what they need reflects on your business as a whole. People think of a savvy website as being equal to a savvy company.

Site speed boosts your search rankings

Believe it or not, Google’s search ranking algorithm favours faster site speeds too. Their system analyzes how quickly a site responds to digital requests, and those that respond more quickly get boosted in search results. According to Google data, visitors are less likely to spend time on sites that load slowly, so to make the internet experience more functional and enjoyable, they’re phasing out sites that don’t prioritize that. This is where working with a digital strategy company really comes in handy, because details like this can make a big difference when it comes to site design.

Does compressing images affect quality?

For an experienced UX design company, image compression is a simple execution, although there are different methods of compressing files. Depending on what your company prioritizes, such as faster speed or high-end photography, there are different ways to compress. In most cases, they involve selectively decreasing certain parts of your image data so the graphic maintains its code and visual quality, while reducing weight. Believe it or not, images hold a lot of metadata, and not all of it is required for your images to have the visual impact they need. Ask your UX design company about this today.