Setting the Scene
After thirty years of successful television ads for its renowned pain relief products, DR-HO’S kicked off a new focus on digital. As such, Vordik was tasked with designing & developing a robust eCommerce website to support the brand’s growth.
Vordik designed user-friendly interfaces that were highly branded, simple to navigate and lifestyle focused. Considering the brand’s primary target market, it was vital to establish a design that accommodated users of all technological dexterity. This was accomplished using consistent navigation, colour-coded button sets, ample imagery, and high contrast copy.
Success is Born
Today, the DR. HO’S website welcomes thousands of visitors each day, coming from channels such as TV commercials, magazine advertisements, banner ads and word of mouth. With its robust back-end and smart front-end, the site is set to support increasing Dr. Ho’s sales for years to come.